Enjoying Japanese aesthetic sense

In the past, Japanese people lived in a rich natural environment and enjoyed culture unique to this country. They have cultivated a spirit of modesty and enjoyment of change in nature. This spirit can be seen in Japanese culture, such as waka poetry.

We believe that this has created a uniquely Japanese aesthetic sense that is “Finding beauty in scenery that no one would notice at first glance.”

However, modernization has made a distance between nature and
us, which reduces opportunities to nurture such a spirit.

Taking a cue from the lost spirit of Japan, Huukyou cuts out a scene that seems to be unnoticed and expresses it in a free form that is not bound by conventional ideas.

Logo & brand name

  • The motif of the symbol mark is the Chinese character for "wind" (風)
    Starting with the brand name "Huukyou" (風狂), we thought that the word "wind" (風) would be associated with Japanese aesthetics.

profile

  • Yuichi Yoshikawa

    His experience studying abroad led him to reconsider his identity as a Japanese. Aiming to capture the spirituality possessed by ancient Japanese people, he has been creating works through film photography. His hobby is enjoying a drink.

  • Kota Mori

    After graduating from university, he got a job at a store design company. Later, aiming to challenge himself in a more free and artistic world, he launched the lifestyle brand "Huuukyou." His hobby is listening to old songs.