Enjoy Japanese aesthetic sense

In the past, Japanese people lived in a rich natural environment and enjoyed culture unique to this country. They have cultivated a spirit of modesty and enjoyment of change in nature. This spirit can be seen in Japanese culture, including waka poetry.

We believe that this has created a uniquely Japanese aesthetic sense that is “Finding beauty in scenery that no one would notice at first glance.”

However, modernization has made a distance between nature and
us, which reduces opportunities to nurture such a spirit.

Taking a cue from the lost spirit of Japan, Huukyou cuts out a scene that seems to be unnoticed and expresses it in a free form that is not bound by conventional ideas.


Thoughts in the logo mark

  • The motif of the symbol mark is the Chinese character for "wind" (風)
    Starting with the brand name "Huukyou" (風狂), we thought that the word "wind" (風) would be associated with Japanese aesthetics.

Member

  • 　これまで、縁あって海外の多くの人々と言葉を交わしてきました。彼らのほとんどは、日本という国や日本人という存在を彼らなりの視点で魅力に感じているようでした。
    一方で、自分自身は「日本らしさ」について深く考えたことがなく、それについて聞かれても、言葉につまることが多くありました。
    　近代化に伴い、この国固有の自然や文化に触れる機会が減りつつある中で、日本人らしい感覚とはどんなものなのか知り得るのは簡単ではありません。かつての日本人は持ち合わせていたであろう、そうした感覚を自分達なりの視点で追求してみたい。そのような想いから風狂の立ち上げに至りました。

  • Yuichi Yoshikawa

    Born in Miyazaki Prefecture in March 1995.
    Graduated from The University of Kitakyushu, Department of International Relations.
    While studying abroad in the UK, traveled around Europe and was exposed to various cultures and arts.
    After graduating, I worked as front office agent at a hotel with many inbound guests. Launched “Huukyou” in July 2022. In his private time, he studies tea ceremony and thinks about the value of Japanese culture in modern times.

  • Kota Mori

    Born in Fukuoka prfecture in April 1994.

    Graduated from The University of Kitakyushu, Department of Business Information Studies.

    After graduating, joined an interior design company that focused on commercial spaces. Involved in the creation of numerous stores, focusing on cost estimation-related work. Launched the brand "Huukyou" in July 2022 in a way that resonates with Yoshikawa's idea that "In today’s world, where globalization is progressing, we need to reconsider what it means to be Japanese."