We would like to inform you that we have renewed our brand concept.
・Thinking about “Japaneseness” → Enjoying the Japanese aesthetic sense
・A lifestyle brand that uniquely interprets the unique Japanese aesthetic sense of “wabi-sabi.”
→ Taking a cue from Japan's unique aesthetic sensibility, we cut out a scene that you wouldn't notice at first glance. A lifestyle brand that expresses itself in free form.
There are other changes in some places.
In addition, some expressions from before the renewal may remain in leaflets and notes included with aroma candles. Thank you for your understanding.
What Huukyou creates
Inspired by the spirit of Japan which is disappearing, we cut out scenes that at first glance no one would notice and express them in a free form that is not bound by preconceived notions.